TODAY

New Coke revealed on TODAY in 1985

04:45Excerpthulu

In this video from 1985, Coca-Cola’s president Donald Keough, reveals New Coke to TODAY’s Jane Pauley and explains the change to its classic formula, saying, “We’re improving it.” Facing backlash, Coca-Cola later reverted to its original formula.

Aired: 5/21/2019Not RatedNBC

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